4 Reasons You Should Focus On Your Employer Branding

Your employer branding is a culmination of how you market your company to potential job seekers and how your employees review your company as a workplace. Crafting an employer branding strategy enables you to control the dialogue surrounding your company to ensure you portray a positive image.

When an organization emphasizes the importance of managing their employer brand, they can help increase their talent acquisition and retention rates. As hiring demands increase, HR leaders need to be conscious of their online presence to source and attract the best candidates available. Check out these four reasons why you should be focusing on your employer brand in 2021.

1. Brings In New Talent While Retaining Your Existing Ones

Bonus Material: Improving your employer brand doesn’t need to be expensive. Check out our advice for tackling employer branding on a budget.

2. Enhances Employee Engagement

Bonus Material: You asked, we delivered! Read our tips for improving your employee engagement levels quickly.

3. Showcases Your Workplace Culture and Diversity

Bonus Material: In 2021, workplaces are focusing more on DE+I initiatives than ever before. See what other organizations are doing to create a more inclusive workplace.

4. Encourage Your Existing Employees To Be Brand Ambassadors

Bonus Material: Your new hires will only be as strong as your hiring plan. Are you using the right recruitment outlets to attract top talent? We highlight what steps you should be taking when it comes to talent acquisition.

Your employer brand can make or break your recruiting strategies. As organizations begin to see signs of growth and hiring initiatives ramp back up, the fight for A Players will become more fierce than ever before. By managing your employer brand and creating a positive online presence, you can attract top talent and create a highly productive and engaged workforce.

For more than 17 years, ClearCompany has remained committed to providing best-in-class solutions for your HR needs. We can help you reach your recruitment, retention, and engagement goals with our customizable talent management solutions. Our full suite of products is the only platform that unifies Workforce Planning, Recruiting, Onboarding, and Performance Management.

ClearCompany’s Employee Engagement Suite enables leaders to quickly gauge the sentiment of their employees and implement practices that increase engagement in your organization. For more information about how our award-winning software can help you reach your organizational goals, reach out to our team of experts and sign up for your free demo now.

This article was originally published on the ClearCompany blog.

As a Digital Marketing and Events Manager for ClearCompany, Meredith coordinates best-practice content and brand-awareness events with HR practitioners.